1. IIMB-

Kumar, S Ramesh

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Full Name
Kumar, S Ramesh
Vernacular Name
S Ramesh Kumar
 
Variants
S Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
 
Main Affiliation
 
Personal Site
 
Email
rkumar@iimb.ac.in
 
Scopus Author ID
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He teaches in the post graduate, executive management, and research fellow programmes. He has developed courses at the post graduate and doctoral levels. He has also co-authored and published several real life cases associated with several reputed organizations in the Indian context. He has undertaken training and development needs based need identification work across industries/companies. Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
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Publications

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Date Issued:  [2000 TO 2024]
Date Issued:  [2010 TO 2019]

Results 1-20 of 39 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
125-Sep-2010Addressing eternal youthfulness-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
218-Aug-2016Balancing the brand proposition-Kumar, S Ramesh The Hindu Business Line
331-Aug-2011Benefiting from alliances-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
421-Aug-2014Beyond the consumer’s perspective-Kumar, S Ramesh ; Srinivasan, Karthik The Hindu Business Line
519-Aug-2010Brand personality and marketing communication-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
618-Mar-2010Branding lessons from My Name is Khan-Kumar, S Ramesh The Hindu Businessline
729-Sep-2016Branding sans psychodynamics-Kumar, S Ramesh The Hindu Business Line
818-Jun-2010Brands and consumer choices: Scenarios in brand management.-Kumar, S Ramesh The Economic Times
930-Apr-2010Challenges of marketing unknown-Kumar, S Ramesh The Economic Times
1023-Feb-2011Classic concepts and their connect with consumers-Kumar, S Ramesh The Hindu Business Line
1111-Mar-2010Creating and sustaining brands-Kumar, S Ramesh The Hindu Businessline
1221-Jul-2016Creating consumer-centric digital content-Kumar, S Ramesh ; Srinivasan, Karthik The Hindu Business Line
132-Jun-2016Culture as a brand anchor-Kumar, S Ramesh The Hindu Business Line
1430-Sep-2011Diffusing channels of self-service-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
1527-Apr-2011Dispelling some branding myths-Kumar, S Ramesh The Hindu Business Line
162018Electronic word-of-mouth and the brand image: exploring the moderating role of involvement through a consumer expectations lens-Krishnamurthy, Anup ; Kumar, S Ramesh Journal of Retailing and Consumer ServicesVol.43149-156p.
1719-Oct-2011Embedding emotional appeals-Kumar, S Ramesh ; Madhuvanthi, A The Hindu Business Line
1823-Oct-2014Ethnic route to branding-Kumar, S Ramesh The Hindu Business Line
192015Exploring the formation of consumer expectations-Krishnamurthy, Anup ; Kumar, S Ramesh Journal of Customer BehaviorVol.14Iss.17-31p.
2012-May-2016Feet on ground, head in the clouds-Kumar, S Ramesh The Hindu Business Line