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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12906| Title: | Diffusing channels of self-service | Authors: | Kumar, S Ramesh Swaminathan, S |
Keywords: | Consumer behaviour;Self-service | Issue Date: | 30-Sep-2011 | Publisher: | THG Publishing Pvt. Ltd. | Abstract: | Entertainment, banking, telecom and retail have seen significant changes in consumer adaptation of services. Services are basically differentiated through intangibility, inseparability, customisability and perishability. Each of these aspects is important from the viewpoint of services. Read more at: https://www.thehindubusinessline.com/todays-paper/tp-brandline/Diffusing-channels-of-self-service/article20017569.ece | Description: | The Hindu Business Line, 30-09-2011 | URI: | https://repository.iimb.ac.in/handle/2074/12906 |
| Appears in Collections: | 2010-2019 |
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