Classic concepts and their connect with consumers

Abstract

Consumer behaviour is a dynamic field and marketers need to closely track the environment to ensure that they apply the relevant concepts to the changing context. The important aspect of applying consumer behaviour to the changing environment is that the concepts are derived from classical literature but the analysis of a given context requires a blend of these concepts that are appropriate to the situation: and these are not solutions to problems faced by consumers — they are triggers that provide a useful insight to marketers and brands. Read more at: https://www.thehindubusinessline.com/catalyst/classic-concepts-and-their-connect-with-consumers/article23030230.ece