Classic concepts and their connect with consumers

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/12905

DC Field	Value	Language
dc.contributor.author	Kumar, S Ramesh
dc.date.accessioned	2020-07-02T14:50:52Z	-
dc.date.available	2020-07-02T14:50:52Z	-
dc.date.issued	2011-02-23
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/12905	-
dc.description	The Hindu Business Line, 23-02-2011
dc.description.abstract	Consumer behaviour is a dynamic field and marketers need to closely track the environment to ensure that they apply the relevant concepts to the changing context. The important aspect of applying consumer behaviour to the changing environment is that the concepts are derived from classical literature but the analysis of a given context requires a blend of these concepts that are appropriate to the situation: and these are not solutions to problems faced by consumers — they are triggers that provide a useful insight to marketers and brands. Read more at: https://www.thehindubusinessline.com/catalyst/classic-concepts-and-their-connect-with-consumers/article23030230.ece
dc.language.iso	en_US
dc.publisher	THG Publishing Pvt. Ltd.
dc.subject	Marketing management
dc.subject	Consumer behaviour
dc.title	Classic concepts and their connect with consumers
dc.type	Magazine and Newspaper Article
dc.identifier.url	https://www.thehindubusinessline.com/catalyst/classic-concepts-and-their-connect-with-consumers/article23030230.ece
dc.journal.name	The Hindu Business Line
Appears in Collections:	2010-2019

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