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Browsing by Author Gupta, Seema


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2011Enhancing the role of corporate communications: a practice-based approach-Gupta, Seema Corporate Reputation ReviewVol.14Iss.2114-132p.
2007Event-sponsor personality fit and sponsor identification-Pandey, Satish ; Gupta, Seema 24p.
2015Evolution of social media sentiments for individual human brands: Evidence from Indian election-Gupta, Seema 
2012Fighting the advertising battle-Gupta, Seema Journal of indian Business ResearchVol.4Iss.2125-135p.
9-Jan-2012How viral marketing led to Kolaveri Di rage-Gupta, Seema Education Times, Times of India
2007Impact of ambush marketing on sponsor identification-Pandey, Satish ; Gupta, Seema 27p.
2009Indcoserve: Challenging times-Mahadevan, B ; Gupta, Seema 20p.
2006Indian television industry: a strategic analysis-Gupta, Seema Vilakshan: XIMB Journal of Management, BhubaneswarVol.3Iss.2195-216p.
2012Innovations in marketing communications-Gupta, Seema 
2012Interdependence between experience marketing and business strategy-Gupta, Seema Journal of indian Business ResearchVol.4Iss.3170-193p.
15-Jun-2014Internet marketing-Gupta, Seema 
2017Involvement with experience: A path to brand loyalty-Gupta, Seema ; Guta, Tanvi Indore Management JournalVol.9Iss.21-16p.
2015Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty-Gupta, Seema 
2015Involvement with experience: Activating the impact of brand experiences on brand attitude and loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G 
2016Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty-Maity, Moutusy ; Gupta, Seema Journal of Marketing Theory and PracticeVol.24Iss.4462-481p.
15-Jun-2014Modeling the online classified advertisement booking-Gupta, Seema 
2018Navigating from programme loyalty to company loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G IIMB Management ReviewVol.30Iss.3196-206p.
2016New perspectives on communication of change in corporate identity-Gupta, Seema IIMB Management ReviewVol.28Iss.260-71p.
2007Professionalism in Indian public relations and corporate communications: an empirical analysis-Gupta, Seema Public Relations ReviewVol.33Iss.3306-312p.
2006Professionalism in public relations and corporate communications: an empirical analysis-Gupta, Seema 23p.
Showing results 11 to 30 of 36 < previous   next >