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Browsing by Author Kumar, S Ramesh


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Showing results 45 to 64 of 85 < previous   next >
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2005Factories affecting brand loyalty- a study in a emerging market on fast moving goods-Kumar, S Ramesh ; Advani, Jai Yashwant Journal of customer behaviourVol.4251-275p.
12-May-2016Feet on ground, head in the clouds-Kumar, S Ramesh The Hindu Business Line
20-Oct-2016From dream to debacle-Kumar, S Ramesh The Hindu Business Line
1-Apr-2011Himalaya drug Co.-Kumar, S Ramesh 
11-Nov-2010How portable is the mobile consumer?-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
1996Importance of services in industrial marketing-Kumar, S Ramesh 33p.
8-Dec-2016In pursuit of persuasion-Kumar, S Ramesh The Hindu Business Line
10-Nov-2016Is ideology for brands too?-Kumar, S Ramesh The Hindu Business Line
16-May-2012Is it love, actually?-Kumar, S Ramesh The Hindu Business Line
8-Nov-2012Lifestyle analysis and online social media-Kumar, S Ramesh 
2006Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context-Kumar, S Ramesh ; Luthra, Amit ; Datta, Gaurav South Asian journal of managementVol.13Iss.411-35p.
3-Aug-2011Listening to consumers online and offline-Kumar, S Ramesh ; Shekar, B The Hindu Business Line
20-Aug-2010Looking at the value of perception-Kumar, S Ramesh The Economic Times
9-Sep-2010Loyalty in an emerging market-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
5-Mar-2015Making sense of the irrational-Kumar, S Ramesh The Hindu Business Line
2001Managing Indian brands: marketing concepts and strategies-Kumar, S Ramesh 487p.
2002Managing Indian brands: marketing concepts and strategis, 2nd edition-Kumar, S Ramesh 356p.
2007Marketing and branding: the Indian scenario-Kumar, S Ramesh 482p.
1998Marketing Nuggets: conceptual dimensions in marketing-Kumar, S Ramesh 373p.
3-Jun-2010Much meaning in metaphor-Kumar, S Ramesh ; Shekar, B The Hindu Business Line
Showing results 45 to 64 of 85 < previous   next >