Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Kumar, S Ramesh
Showing results 16 to 35 of 85
< previous
next >
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2012 | Case studies in marketing management, 1st edition | - | Kumar, S Ramesh | 392p. | |||
| 1998 | Cases in marketing edited by Hanne Hartvig Larsen, Sage publications, 1998, 205p., £ 45.00 (cloth), £ 16.99 (paper) | - | Kumar, S Ramesh | IIMB Management Review | Vol.10 | Iss.4 | 144-145p. |
| 30-Apr-2010 | Challenges of marketing unknown | - | Kumar, S Ramesh | The Economic Times | |||
| 23-Feb-2011 | Classic concepts and their connect with consumers | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 2001 | Combining on-line and off-line marketing strategies | - | Kumar, S Ramesh | Ivey Business Journal | Vol.66 | Iss.2 | 14-16p. |
| 2003 | Conceptual issues in consumer behaviour: the Indian context | - | Kumar, S Ramesh | 323p. | |||
| 2010 | Consumer behavior and branding: concepts, cases and readings | - | Kumar, S Ramesh | 612p. | |||
| 2010 | Consumer behavior, 10th edition | - | Schiffman, Leon G ; Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Wisenblit, Joseph | 640p. | |||
| 2014 | Consumer behavior, 11th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | 504p. | |||
| 2018 | Consumer behavior, 12th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | xix, 669p. | |||
| 2017 | Consumer behaviour: the Indian context (Concepts and Cases), 2nd edition | - | Kumar, S Ramesh | 348p. | |||
| 11-Mar-2010 | Creating and sustaining brands | - | Kumar, S Ramesh | The Hindu Businessline | |||
| 21-Jul-2016 | Creating consumer-centric digital content | - | Kumar, S Ramesh ; Srinivasan, Karthik | The Hindu Business Line | |||
| 2007 | Cultural values and branding in an emerging market: the Indian context | - | Kumar, S Ramesh ; Guruvayurappan, Nitya ; Banerjee, Madhurjya | The Marketing Review | Vol.7 | Iss.3 | 247-272p. |
| 2018 | Culture and persuasion appeals: the Indian context | - | Bhattacharyya, Arun ; Kumar, S Ramesh ; Swaminathan, Vanitha | ||||
| 2-Jun-2016 | Culture as a brand anchor | - | Kumar, S Ramesh | The Hindu Business Line | |||
| 1998 | Customer satisfaction of the force | - | Kumar, S Ramesh | Indian Management | Vol.37 | Iss.5 | 80-84p. |
| 2006 | Determination of optimal sampling frequency for conditional variance models in the Indian context | - | Dileep Kumar, M ; Kumar, S Ramesh | ||||
| 30-Sep-2011 | Diffusing channels of self-service | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 27-Apr-2011 | Dispelling some branding myths | - | Kumar, S Ramesh | The Hindu Business Line |