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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/10472| Title: | Combining on-line and off-line marketing strategies | Authors: | Kumar, S Ramesh | Keywords: | Marketing;Electronic commerce;Marketing strategy;Marketing Consulting Services;Electronic Shopping | Issue Date: | 2001 | Publisher: | Ivey Publishing | Abstract: | Describes a practice-oriented model that could enable marketers achieve the goal of combining online and off-line marketing strategies. Factors to consider regarding online marketing; Framework for combining strategies; Classification of consumers. | URI: | http://repository.iimb.ac.in/handle/2074/10472 |
| Appears in Collections: | 2000-2009 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Kumar_IVYBJ_2001_Vol.66_Iss.2.pdf | 604.19 kB | Adobe PDF | View/Open Request a copy |
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