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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/12643| Title: | Culture and persuasion appeals: the Indian context | Authors: | Bhattacharyya, Arun Kumar, S Ramesh Swaminathan, Vanitha |
Keywords: | Marketing management;Indian consumer | Issue Date: | 2018 | Publisher: | Oxford | Related Publication: | Causal modeling of manufacturing strategy: An empirical investigation | URI: | https://repository.iimb.ac.in/handle/2074/12643 |
| Appears in Collections: | 2010-2019 |
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