Browsing by Author Kumar, S Ramesh
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2018 | Culture and persuasion appeals: the Indian context | - | Bhattacharyya, Arun ; Kumar, S Ramesh ; Swaminathan, Vanitha | ||||
2-Jun-2016 | Culture as a brand anchor | - | Kumar, S Ramesh | The Hindu Business Line | |||
1998 | Customer satisfaction of the force | - | Kumar, S Ramesh | Indian Management | Vol.37 | Iss.5 | 80-84p. |
2006 | Determination of optimal sampling frequency for conditional variance models in the Indian context | - | Dileep Kumar, M ; Kumar, S Ramesh | ||||
30-Sep-2011 | Diffusing channels of self-service | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
27-Apr-2011 | Dispelling some branding myths | - | Kumar, S Ramesh | The Hindu Business Line | |||
2018 | Electronic word-of-mouth and the brand image: exploring the moderating role of involvement through a consumer expectations lens | - | Krishnamurthy, Anup ; Kumar, S Ramesh | Journal of Retailing and Consumer Services | Vol.43 | 149-156p. | |
19-Oct-2011 | Embedding emotional appeals | - | Kumar, S Ramesh ; Madhuvanthi, A | The Hindu Business Line | |||
2001 | Empirical study on consumer decision making for consumer products | - | Kanagal, Nagasimha Balakrishna ; Kumar, S Ramesh | 14p. | |||
1996 | Entry strategies of multi-nationals: Indian context | - | Kumar, S Ramesh ; Xavier, M J | 18p. | |||
23-Oct-2014 | Ethnic route to branding | - | Kumar, S Ramesh | The Hindu Business Line | |||
2003 | Exploring brand loyalty | - | Rakshit, Krishanu ; Kumar, S Ramesh | IIMB Management Review | Vol.15 | Iss.3 | 53-58p. |
28-Jan-2013 | Exploring consumer–brand relationships (the Indian context) | - | Kumar, S Ramesh ; Lyndem, Preeti Krishnan ; Krishnamurthy, Anup | ||||
9-Jan-2012 | Exploring qualitative dimensions in the personal care category | - | Kumar, S Ramesh | ||||
2015 | Exploring the formation of consumer expectations | - | Krishnamurthy, Anup ; Kumar, S Ramesh | Journal of Customer Behavior | Vol.14 | Iss.1 | 7-31p. |
2005 | Factories affecting brand loyalty- a study in a emerging market on fast moving goods | - | Kumar, S Ramesh ; Advani, Jai Yashwant | Journal of customer behaviour | Vol.4 | 251-275p. | |
12-May-2016 | Feet on ground, head in the clouds | - | Kumar, S Ramesh | The Hindu Business Line | |||
20-Oct-2016 | From dream to debacle | - | Kumar, S Ramesh | The Hindu Business Line | |||
1-Apr-2011 | Himalaya drug Co. | - | Kumar, S Ramesh | ||||
11-Nov-2010 | How portable is the mobile consumer? | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line |