Browsing by Author Shainesh, G


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2003M S Zahed: The PSU in changing times-Shainesh, G ; Kanagal, Nagasimha Balakrishna IIMB Management ReviewVol.15Iss.226-36p.
2012Market entry and expansion strategies of Indian IT firms into the european IT outsourcing industry-Shainesh, G ; Sultan, Zeeshan ; Weigand, Jurgen 23-31p.
2006Marketing and sustainability: emerging opportunities for profitable growth; Discussion-Shainesh, G IIMB Management ReviewVol.18Iss.169-84p.
2013Marketing in emerging markets-Shainesh, G 
2013Marketing in emerging markets-Shainesh, G 
2015Meet the journal editors’ panel and session on bridging research perspectives: Customer relationship management-Shainesh, G 
2014Narayana nethralaya: expanding affordable eye care-Shainesh, G ; Kulkarni, Suhruta 
2018Navigating from programme loyalty to company loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G IIMB Management ReviewVol.30Iss.3196-206p.
2018Panelist on research directions - services marketing-Shainesh, G 
2017Panelist on Research Directions – Services Marketing-Shainesh, G 
2013Prospects in healthcare in India-Shainesh, G 
2003Relationship strategy effectiveness and responsiveness in services marketing-Pisharodi, R Mohan ; Angur, Madhukar G ; Shainesh, G Journal of Relationship MarketingVol.2Iss.1-23-22p.
2014Session chair for two separate sessions on creative thinking and sales education-Shainesh, G 
2017Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services-Krishnamurthy, Anup ; Shainesh, G Journal of Services MarketingVol.31Iss.6662-675p.
2018Social media marketing: emerging concepts and applications-Heggde, Githa ; Shainesh, G 226p.
2003Strides arcolab ltd.-Raghunath, S ; Shainesh, G 16p.
2021Studying heterogeneity in the subsistence consumer market: A context-sensitive approach-Shainesh, G ; Janda, Sergej von ; Hillebrand, Christina Maria Journal of International MarketingVol.29Iss.139-56p.
2017Succeeding in India-Messner, Wolfgang ; Shainesh, G ; Zalesky, Nikolas Business Expert Insights22p.
2000Super intendance of customer kinship-Shainesh, G ; Mohan, Ramneesh Business & StrategyVol.August19-22p.
2016The changing face of customer centricity-Gaurav, Rajesh ; Shainesh, G 175-187p.