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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2014 | Lifecycle of information on the web: implications for aggregator sites | - | Satyanarayana, H ; Prasanna, T M ; Shainesh, G | | | | 38-45p. |
2003 | M S Zahed: The PSU in changing times | - | Shainesh, G ; Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.15 | Iss.2 | 26-36p. |
2012 | Market entry and expansion strategies of Indian IT firms into the european IT outsourcing industry | - | Shainesh, G ; Sultan, Zeeshan ; Weigand, Jurgen | | | | 23-31p. |
2006 | Marketing and sustainability: emerging opportunities for profitable growth; Discussion | - | Shainesh, G | IIMB Management Review | Vol.18 | Iss.1 | 69-84p. |
2013 | Marketing in emerging markets | - | Shainesh, G | | | | |
2013 | Marketing in emerging markets | - | Shainesh, G | | | | |
2015 | Meet the journal editors’ panel and session on bridging research perspectives: Customer relationship management | - | Shainesh, G | | | | |
2014 | Narayana nethralaya: expanding affordable eye care | - | Shainesh, G ; Kulkarni, Suhruta | | | | |
2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
2018 | Panelist on research directions - services marketing | - | Shainesh, G | | | | |
2017 | Panelist on Research Directions – Services Marketing | - | Shainesh, G | | | | |
2013 | Prospects in healthcare in India | - | Shainesh, G | | | | |
2003 | Relationship strategy effectiveness and responsiveness in services marketing | - | Pisharodi, R Mohan ; Angur, Madhukar G ; Shainesh, G | Journal of Relationship Marketing | Vol.2 | Iss.1-2 | 3-22p. |
2014 | Session chair for two separate sessions on creative thinking and sales education | - | Shainesh, G | | | | |
2017 | Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services | - | Krishnamurthy, Anup ; Shainesh, G | Journal of Services Marketing | Vol.31 | Iss.6 | 662-675p. |
2018 | Social media marketing: emerging concepts and applications | - | Heggde, Githa ; Shainesh, G | | | | 226p. |
2003 | Strides arcolab ltd. | - | Raghunath, S ; Shainesh, G | | | | 16p. |
2021 | Studying heterogeneity in the subsistence consumer market: A context-sensitive approach | - | Shainesh, G ; Janda, Sergej von ; Hillebrand, Christina Maria | Journal of International Marketing | Vol.29 | Iss.1 | 39-56p. |
2017 | Succeeding in India | - | Messner, Wolfgang ; Shainesh, G ; Zalesky, Nikolas | Business Expert Insights | | | 22p. |
2000 | Super intendance of customer kinship | - | Shainesh, G ; Mohan, Ramneesh | Business & Strategy | Vol.August | | 19-22p. |