Browsing by Author Kumar, S Ramesh
Showing results 48 to 67 of 85
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
1-Apr-2011 | Himalaya drug Co. | - | Kumar, S Ramesh | ||||
11-Nov-2010 | How portable is the mobile consumer? | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
1996 | Importance of services in industrial marketing | - | Kumar, S Ramesh | 33p. | |||
8-Dec-2016 | In pursuit of persuasion | - | Kumar, S Ramesh | The Hindu Business Line | |||
10-Nov-2016 | Is ideology for brands too? | - | Kumar, S Ramesh | The Hindu Business Line | |||
16-May-2012 | Is it love, actually? | - | Kumar, S Ramesh | The Hindu Business Line | |||
8-Nov-2012 | Lifestyle analysis and online social media | - | Kumar, S Ramesh | ||||
2006 | Linkages between brand personality and brand loyalty: a qualitative study in an emerging market in the Indian context | - | Kumar, S Ramesh ; Luthra, Amit ; Datta, Gaurav | South Asian journal of management | Vol.13 | Iss.4 | 11-35p. |
3-Aug-2011 | Listening to consumers online and offline | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
20-Aug-2010 | Looking at the value of perception | - | Kumar, S Ramesh | The Economic Times | |||
9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
5-Mar-2015 | Making sense of the irrational | - | Kumar, S Ramesh | The Hindu Business Line | |||
2001 | Managing Indian brands: marketing concepts and strategies | - | Kumar, S Ramesh | 487p. | |||
2002 | Managing Indian brands: marketing concepts and strategis, 2nd edition | - | Kumar, S Ramesh | 356p. | |||
2007 | Marketing and branding: the Indian scenario | - | Kumar, S Ramesh | 482p. | |||
1998 | Marketing Nuggets: conceptual dimensions in marketing | - | Kumar, S Ramesh | 373p. | |||
3-Jun-2010 | Much meaning in metaphor | - | Kumar, S Ramesh ; Shekar, B | The Hindu Business Line | |||
2014 | Network effects, reference groups and brands: Emerging market context | - | Bhattacharyya, Arun ; Kumar, S Ramesh | ||||
28-Aug-2016 | Olympics and brand connections | - | Kumar, S Ramesh | The Hindu Business Line | |||
6-Jul-2011 | Premium watch industry | - | Kumar, S Ramesh |