Kanagal, Nagasimha Balakrishna
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Full Name
Kanagal, Nagasimha Balakrishna
Vernacular Name
Nagasimha B Kanagal
Variants
Nagasimha Balakrishna Kanagal
Kanagal, Nagasimha B
Kanagal, N B
Kanagal, Nagasimha B
Kanagal, N B
Main Affiliation
Email
kanagal@iimb.ac.in
ORCID
Scopus Author ID
Biography
He teaches principles of marketing, marketing research and strategic marketing. Professor Kanagal’s research interests are in the area of strategic marketing. This includes Customer and Market Analysis, Competitive Marketing Strategies, Customer Relationship and Value Management. His papers have been accepted at international and national conferences and he has published in international and domestic journals. He has over five years of organizational training and industry experience in leading technology organizations in the area of marketing.
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Date issued
Type
Fulltext
Results 1-19 of 19 (Search time: 0.003 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2017 | An eassay on the realm of performance control in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.20 | 1-14p. | |
2 | 2014 | An essay on aspects of probability in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.10 | Iss.2 | 1-8p. |
3 | 2017 | An essay on the realm of performance control in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research (JMMR) | Vol.20 | Iss.March | 1-14p. |
4 | 2016 | An Extended Model of Behavioural Process in Consumer Decision Making | - | Kanagal, Nagasimha Balakrishna | International Journal of Marketing Studies | Vol.Vol. 8 | No. 4 | 87-93 p. |
5 | 2011 | Assessment of aggregate interaction effect and aggregate persistence effect in market share analysis | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.7 | Iss.1 | 64-70p. |
6 | 2000 | Best mix for a market fix | - | Kanagal, Nagasimha Balakrishna | Strategic Marketing | Vol.January-February | 30-34p. | |
7 | 2013 | Conceptualization of perceived value pricing in strategic marketing | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | 1-17p. | |
8 | 2014 | Conceptualizing objective setting and metrics in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.16 | 1-26p. | |
9 | 2013 | Cross section pooling as against time series pooling in market analysis | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.9 | Iss.3 | 147-152p. |
10 | 2012 | Customer value proposition and its linkages in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.8 | Iss.1 | 102-108 p. |
11 | 1999 | Forming strategic alliances: issues in conceptualisation | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.11 | Iss.4 | 39-48p. |
12 | 2015 | Innovation and product innovation in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.18 | 1-25p. | |
13 | 2015 | Intent and capturing intent in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.11 | Iss.2 | 24-33p. |
14 | 2010 | Issues in internal analysis for competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.6 | Iss.3 | 35-42p. |
15 | 2016 | Issues in Marketing Strategy Implementation | - | Kanagal, Nagasimha Balakrishna | International Business Research, Canadian Center of Science and Education | Vol.9 | Iss.11 | 16-28p. |
16 | 2003 | M S Zahed: The PSU in changing times | - | Shainesh, G ; Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.15 | Iss.2 | 26-36p. |
17 | 1998 | Marketing strategy and game theory | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.10 | Iss.3 | 39-45p. |
18 | 2013 | Promotions as market transactions | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | Iss.May | 135-147p. |
19 | 2009 | Role of relationship marketing in competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research (JMMR) | Vol.2 | 97-112p. |