1. IIMB-

Mulky, Avinash G

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Full Name
Mulky, Avinash G
Vernacular Name
Avinash G Mulky
 
Variants
Avinash G Mulky
Mulky, A
Mulky, A G
 
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Email
avinashgm@iimb.ac.in
 
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Researcher ID
 
Biography
Avinash G Mulky has been a Professor in the area of Marketing at IIMB since mid-2006. Prior to joining IIMB, he was BPCL Chair Professor at IIM Lucknow. Professor Mulky has over 20 years of industry experience and has held senior marketing positions in several leading Indian and multinational companies. He has also held academic administrative positions such as Chairperson of the Post Graduate Programme at IIMB and IIML, and Chairman of the Student Exchange Programme at IIML.
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Publications

Results 1-18 of 18 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12017The ethics of food and beverage advertising targeted to children in India: An evaluation-Mulky, Avinash G ; Mutyap, Pavithra ; Das, Sudipta 
22014National identity as seen through the lens of brand advertising: An investigation in an emerging market-Mulky, Avinash G 
32018Measuring cult brands: A scale development study-Pratiksha M ; Chauhan, Akansha ; Mulky, Avinash G 
42010Marketing to the bottom of the pyramid and subsistence markets: A research agenda-Mulky, Avinash G 
52015Marketing textbooks in emerging markets: An exploratory study of Indian adaptations of US textbook-Mulky, Avinash G 
62013Marketing education in India: Aligning curriculum with emerging market characteristics-Mulky, Avinash G 
72018Key drivers of impulse purchasing online: An exploration in an emerging market-Raj, Praveen ; Meyappan, Vignesh ; Mulky, Avinash G 
82019Key drivers of impulse purchase online: an exploration in an emerging market-Mulky, Avinash G ; Sarkar, Arimit ; Mukherjee, Shreya 4p.
92016Influence of professional commitment and person-job fit on Job outcomes: A study of pharmaceutical salespersons-Mulky, Avinash G 
102016India’s quest for becoming globally competitive: An agenda for actions-Mulky, Avinash G 
112015Impact of failed co-created services on future motivation to co-create-Sugathan, Praveen ; Mulky, Avinash G 
122018Freshmenu: Customer service quality improvement-Manjula, Appaswamy ; Raj, A S Kiran ; Mulky, Avinash G 
132014Excellence in teaching marketing in executive education programs: An exploration in an emerging market-Mulky, Avinash G 
142018CSR communication of the 50 Largest Indian Firms: An analysis-Raj, Praveen ; Meyappan, Vignesh ; Mulky, Avinash G 
152013Corporate social responsibility of the 100 largest Indian companies: An analysis of website communication-Mulky, Avinash G Vol.LXIIss.72555-2560p.
162017Are CSR activities directed towards sustainable development goals?: a study in India-Mulky, Avinash G 266-279p.
172012An exploration of salesperson job satisfaction in India Using P-E fit constructs-Mulky, Avinash 
182015A typical shifts post service failure: Level of co-creation influences future motivation to Co-create-Sugathan, Praveen ; Mulky, Avinash G