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Avinash Mulky profile.jpg picture
Full Name
Mulky, Avinash G
Vernacular Name
Avinash G Mulky
 
Variants
Avinash G Mulky
Mulky, A
Mulky, A G
 
 
 
Email
avinashgm@iimb.ac.in
 
Scopus Author ID
Researcher ID
 
Biography
Avinash G Mulky has been a Professor in the area of Marketing at IIMB since mid-2006. Prior to joining IIMB, he was BPCL Chair Professor at IIM Lucknow. Professor Mulky has over 20 years of industry experience and has held senior marketing positions in several leading Indian and multinational companies. He has also held academic administrative positions such as Chairperson of the Post Graduate Programme at IIMB and IIML, and Chairman of the Student Exchange Programme at IIML.
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Publications

Results 1-9 of 9 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12017A typical shifts post-failure: influence of co-creation on attribution and future motivation to co-create-Sugathan, Praveen ; Ranjan, Kumar Rakesh ; Mulky, Avinash G Journal of interactive MarketingVol.3864-81p.
22017An examination of the emotions that follow a failure of co-creation-Sugathan, Sugathan ; Ranjan, Kumar Rakesh ; Mulky, Avinash G Journal of Business ResearchVol.7843-52p.
32012An exploration of salesperson job satisfaction in India using P-E Fit constructs-Mulky, Avinash G Review of Business ResearchVol.12Iss.565-74p.
42013Corporate social responsibility of the 100 largest Indian companies: an analysis of website communication-Mulky, Avinash G Acta Universitatis Agriculturae et Silviculturae Mendelianae BrunensisVol.61Iss.72555-2560p.
52013Distribution challenges and workable solutions-Mulky, Avinash G IIMB Management ReviewVol.25Iss.3179-195p.
62016Drivers of success in executive education programs-Mulky, Avinash G Journal of Academy of Business and EconomicsVol.16Iss.247-52p.
72008Enhancing marketing performance: academic perspective-Mulky, Avinash G IIMB Management ReviewVol.20Iss.4418-422p.
82011Marketing to bottom of the pyramid and subsistence markets: A research agenda-Mulky, Avinash G Acta Universitatis Agriculturae et Silviculturae Mendelianae BrunensisVol.59Iss.29-14p.
92007Planet health: Case analysis I-Mulky, Avinash G VikalpaVol.32Iss.293-100p.