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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/14815| Title: | A typical shifts post service failure: Level of co-creation influences future motivation to Co-create | Authors: | Sugathan, Praveen Mulky, Avinash G |
Keywords: | Motivations;Behavioural science;Behavioural study | Issue Date: | 2015 | Conference: | American Marketing Association 2015 - Summer Marketing Educators Conference (Summer AMA), 15th August, 2015, Chicago, IL, USA | URI: | https://repository.iimb.ac.in/handle/2074/14815 |
| Appears in Collections: | 2010-2019 P |
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