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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/15026| Title: | National identity as seen through the lens of brand advertising: An investigation in an emerging market | Authors: | Mulky, Avinash G | Keywords: | Marketing management;Brand management;Emerging market;advertisement | Issue Date: | 2014 | Conference: | 6th Kern Conference on Visual Communication, 24-26 April, 2014, Rochester, NY, USA | URI: | https://repository.iimb.ac.in/handle/2074/15026 |
| Appears in Collections: | 2010-2019 P |
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