1. IIMB-

Kumar, S Ramesh

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Full Name
Kumar, S Ramesh
Vernacular Name
S Ramesh Kumar
 
Variants
S Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
 
Main Affiliation
 
Personal Site
 
Email
rkumar@iimb.ac.in
 
Scopus Author ID
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He teaches in the post graduate, executive management, and research fellow programmes. He has developed courses at the post graduate and doctoral levels. He has also co-authored and published several real life cases associated with several reputed organizations in the Indian context. He has undertaken training and development needs based need identification work across industries/companies. Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
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Publications

Results 1-18 of 18 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12000Tangly times - interating selling with marketing: (00-043)-Kumar, S Ramesh 1-8p.
216-Apr-2012Synergy between online and offline brand associations-Kumar, S Ramesh ; Kumar, Akshat 
32000Stickaround strategies: (00-044)-Kumar, S Ramesh 1-9p.
42000Shopaholics: an exploratory study-Kumar, S Ramesh ; Shah, Janat ; Singh, Nitin 31p.
52000ShopaholicsAn exploratory studyKumar, S Ramesh ; Shah, Janat ; Singh, Nitin 31p.
66-Jul-2011Premium watch industry-Kumar, S Ramesh 
78-Nov-2012Lifestyle analysis and online social media-Kumar, S Ramesh 
81996Importance of services in industrial marketing-Kumar, S Ramesh 33p.
91-Apr-2011Himalaya drug Co.-Kumar, S Ramesh 
109-Jan-2012Exploring qualitative dimensions in the personal care category-Kumar, S Ramesh 
1128-Jan-2013Exploring consumer–brand relationships (the Indian context)-Kumar, S Ramesh ; Lyndem, Preeti Krishnan ; Krishnamurthy, Anup 
121996Entry strategies of multi-nationals: Indian context-Kumar, S Ramesh ; Xavier, M J 18p.
132001Empirical study on consumer decision making for consumer products-Kanagal, Nagasimha Balakrishna ; Kumar, S Ramesh 14p.
142006Determination of optimal sampling frequency for conditional variance models in the Indian context-Dileep Kumar, M ; Kumar, S Ramesh 
151996Brand failure: concepts and causes-Kumar, S Ramesh ; Murthy, Y L R 11p.
1615-May-2014Behavioral dimensions of movies (tentative title)-Kumar, S Ramesh ; Dinesh Kumar, U 
1730-Aug-2010Attitudes in brand development (Super shampoo products and the Indian mass market)-Kumar, S Ramesh 
182010An empirical study on tendencies towards word-of-mouth communication of mobile phone users-Sridharan, Anuradha ; Narasimham, Lakshmi ; Dinesh Kumar, U ; Kumar, S Ramesh 20p.