1. IIMB-

Kumar, S Ramesh

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Full Name
Kumar, S Ramesh
Vernacular Name
S Ramesh Kumar
 
Variants
S Ramesh Kumar
Kumar, Senthil Ramesh
Kumar, Senthil
Senthil Ramesh Kumar
 
Main Affiliation
 
Personal Site
 
Email
rkumar@iimb.ac.in
 
Scopus Author ID
Biography
S Ramesh Kumar has a mix of industrial and teaching/research experience of over 35 years. His areas of interests are exploring the application of marketing/consumer behavior concepts to the Indian context. He teaches in the post graduate, executive management, and research fellow programmes. He has developed courses at the post graduate and doctoral levels. He has also co-authored and published several real life cases associated with several reputed organizations in the Indian context. He has undertaken training and development needs based need identification work across industries/companies. Professor Ramesh Kumar’s research interests include Branding-Consumer Behaviour Interface, Cultural Dimensions in Marketing, and Consumer Behaviour-Digital Marketing Interface. Dr. Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers. His several international publications include papers, in refereed journals of repute, which are known both for their academic rigor and practice orientation. His co-authored papers on research / cases (on leading Indian brands across categories) have appeared in Journal of Integrated Marketing Communication, Journal of Brand Management, Ivey Business Journal and his co-authored papers/cases have been published in Marketing Review, Journal of Customer Behaviour, Richard Ivey Business School’s case collection and IIMB case collection marketed by Harvard Business School.
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Publications

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Subject:  Consumer behaviour

Results 1-14 of 14 (Search time: 0.002 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
121-Aug-2014Beyond the consumer’s perspective-Kumar, S Ramesh ; Srinivasan, Karthik The Hindu Business Line
223-Feb-2011Classic concepts and their connect with consumers-Kumar, S Ramesh The Hindu Business Line
321-Jul-2016Creating consumer-centric digital content-Kumar, S Ramesh ; Srinivasan, Karthik The Hindu Business Line
430-Sep-2011Diffusing channels of self-service-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
520-Oct-2016From dream to debacle-Kumar, S Ramesh The Hindu Business Line
68-Dec-2016In pursuit of persuasion-Kumar, S Ramesh The Hindu Business Line
710-Nov-2016Is ideology for brands too?-Kumar, S Ramesh The Hindu Business Line
816-May-2012Is it love, actually?-Kumar, S Ramesh The Hindu Business Line
93-Aug-2011Listening to consumers online and offline-Kumar, S Ramesh ; Shekar, B The Hindu Business Line
109-Sep-2010Loyalty in an emerging market-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
115-Mar-2015Making sense of the irrational-Kumar, S Ramesh The Hindu Business Line
1230-Jun-2016Psychological devaluation as a brand strategy-Kumar, S Ramesh The Hindu Business Line
1312-Dec-2015When other brands discount online-Kumar, S Ramesh The Hindu Business Line
147-Jan-2011When stereotypes are welcome-Kumar, S Ramesh The Hindu Business Line