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Browsing by Author Gupta, Seema


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Showing results 25 to 36 of 36 < previous 
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2016Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty-Maity, Moutusy ; Gupta, Seema Journal of Marketing Theory and PracticeVol.24Iss.4462-481p.
15-Jun-2014Modeling the online classified advertisement booking-Gupta, Seema 
2018Navigating from programme loyalty to company loyalty-Gupta, Seema ; Gupta, Tanvi ; Shainesh, G IIMB Management ReviewVol.30Iss.3196-206p.
2016New perspectives on communication of change in corporate identity-Gupta, Seema IIMB Management ReviewVol.28Iss.260-71p.
2007Professionalism in Indian public relations and corporate communications: an empirical analysis-Gupta, Seema Public Relations ReviewVol.33Iss.3306-312p.
2006Professionalism in public relations and corporate communications: an empirical analysis-Gupta, Seema 23p.
2014Sponsor, ambusher, and other: consumer response to three strategies-Gupta, Seema ; Maity, Moutusy ; Pandey, Satish C VikalpaVol.39Iss.175-86p.
2021The effects of social media content created by human brands on engagement: Evidence from Indian general election 2014-Gupta, Seema ; Mallipeddi, Rakesh R ; Janakiraman, Ramkumar ; Kumar, Subodha Information Systems Research
20-Oct-2011The Nielsen company: Market research for Pantene shampoo-Gupta, Seema 
2013The Park Hotels: Designing communications-Gupta, Seema ; Ramachandran, J Asian Case Research JournalVol.17Iss.2199–224p.
2013The park hotels: designing communications-Gupta, Seema ; Ramachandran, J Asian Case Research JournalVol.17Iss.2199-224p.
20-Oct-2011Volkswagen India: Entry strategy-Gupta, Seema 
Showing results 25 to 36 of 36 < previous