Browsing by Author Kumar, S Ramesh
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
18-Aug-2016 | Balancing the brand proposition | - | Kumar, S Ramesh | The Hindu Business Line | |||
15-May-2014 | Behavioral dimensions of movies (tentative title) | - | Kumar, S Ramesh ; Dinesh Kumar, U | ||||
31-Aug-2011 | Benefiting from alliances | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
1997 | Best buyer-seller relationships | - | Kumar, S Ramesh | Indian Management | Vol.36 | Iss.5 | 17-24p. |
21-Aug-2014 | Beyond the consumer’s perspective | - | Kumar, S Ramesh ; Srinivasan, Karthik | The Hindu Business Line | |||
1996 | Brand failure: concepts and causes | - | Kumar, S Ramesh ; Murthy, Y L R | 11p. | |||
19-Aug-2010 | Brand personality and marketing communication | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
18-Mar-2010 | Branding lessons from My Name is Khan | - | Kumar, S Ramesh | The Hindu Businessline | |||
29-Sep-2016 | Branding sans psychodynamics | - | Kumar, S Ramesh | The Hindu Business Line | |||
2003 | Branding strategies in a changing environment: Indian context | - | Kumar, S Ramesh | Journal of Brand Management | Vol.11 | Iss.1 | 48-62p. |
18-Jun-2010 | Brands and consumer choices: Scenarios in brand management. | - | Kumar, S Ramesh | The Economic Times | |||
2012 | Case studies in marketing management, 1st edition | - | Kumar, S Ramesh | 392p. | |||
1998 | Cases in marketing edited by Hanne Hartvig Larsen, Sage publications, 1998, 205p., £ 45.00 (cloth), £ 16.99 (paper) | - | Kumar, S Ramesh | IIMB Management Review | Vol.10 | Iss.4 | 144-145p. |
30-Apr-2010 | Challenges of marketing unknown | - | Kumar, S Ramesh | The Economic Times | |||
23-Feb-2011 | Classic concepts and their connect with consumers | - | Kumar, S Ramesh | The Hindu Business Line | |||
2001 | Combining on-line and off-line marketing strategies | - | Kumar, S Ramesh | Ivey Business Journal | Vol.66 | Iss.2 | 14-16p. |
2003 | Conceptual issues in consumer behaviour: the Indian context | - | Kumar, S Ramesh | 323p. | |||
2010 | Consumer behavior and branding: concepts, cases and readings | - | Kumar, S Ramesh | 612p. | |||
2010 | Consumer behavior, 10th edition | - | Schiffman, Leon G ; Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Wisenblit, Joseph | 640p. | |||
2014 | Consumer behavior, 11th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | 504p. |