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Browsing by Author Kumar, S Ramesh


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Showing results 21 to 40 of 85 < previous   next >
Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
2003Conceptual issues in consumer behaviour: the Indian context-Kumar, S Ramesh 323p.
2010Consumer behavior and branding: concepts, cases and readings-Kumar, S Ramesh 612p.
2010Consumer behavior, 10th edition-Schiffman, Leon G ; Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Wisenblit, Joseph 640p.
2014Consumer behavior, 11th edition-Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh 504p.
2018Consumer behavior, 12th edition-Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh xix, 669p.
2017Consumer behaviour: the Indian context (Concepts and Cases), 2nd edition-Kumar, S Ramesh 348p.
11-Mar-2010Creating and sustaining brands-Kumar, S Ramesh The Hindu Businessline
21-Jul-2016Creating consumer-centric digital content-Kumar, S Ramesh ; Srinivasan, Karthik The Hindu Business Line
2007Cultural values and branding in an emerging market: the Indian context-Kumar, S Ramesh ; Guruvayurappan, Nitya ; Banerjee, Madhurjya The Marketing ReviewVol.7Iss.3247-272p.
2018Culture and persuasion appeals: the Indian context-Bhattacharyya, Arun ; Kumar, S Ramesh ; Swaminathan, Vanitha 
2-Jun-2016Culture as a brand anchor-Kumar, S Ramesh The Hindu Business Line
1998Customer satisfaction of the force-Kumar, S Ramesh Indian ManagementVol.37Iss.580-84p.
2006Determination of optimal sampling frequency for conditional variance models in the Indian context-Dileep Kumar, M ; Kumar, S Ramesh 
30-Sep-2011Diffusing channels of self-service-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
27-Apr-2011Dispelling some branding myths-Kumar, S Ramesh The Hindu Business Line
2018Electronic word-of-mouth and the brand image: exploring the moderating role of involvement through a consumer expectations lens-Krishnamurthy, Anup ; Kumar, S Ramesh Journal of Retailing and Consumer ServicesVol.43149-156p.
19-Oct-2011Embedding emotional appeals-Kumar, S Ramesh ; Madhuvanthi, A The Hindu Business Line
2001Empirical study on consumer decision making for consumer products-Kanagal, Nagasimha Balakrishna ; Kumar, S Ramesh 14p.
1996Entry strategies of multi-nationals: Indian context-Kumar, S Ramesh ; Xavier, M J 18p.
23-Oct-2014Ethnic route to branding-Kumar, S Ramesh The Hindu Business Line
Showing results 21 to 40 of 85 < previous   next >