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Browsing by Author Kumar, S Ramesh


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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
29-Oct-2009Addressing diversity: the marketing challenge in India-Kumar, S Ramesh The Wall Street Journal
25-Sep-2010Addressing eternal youthfulness-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
2010An empirical study on tendencies towards word-of-mouth communication of mobile phone users-Sridharan, Anuradha ; Narasimham, Lakshmi ; Dinesh Kumar, U ; Kumar, S Ramesh 20p.
30-Aug-2010Attitudes in brand development (Super shampoo products and the Indian mass market)-Kumar, S Ramesh 
18-Aug-2016Balancing the brand proposition-Kumar, S Ramesh The Hindu Business Line
15-May-2014Behavioral dimensions of movies (tentative title)-Kumar, S Ramesh ; Dinesh Kumar, U 
31-Aug-2011Benefiting from alliances-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
1997Best buyer-seller relationships-Kumar, S Ramesh Indian ManagementVol.36Iss.517-24p.
21-Aug-2014Beyond the consumer’s perspective-Kumar, S Ramesh ; Srinivasan, Karthik The Hindu Business Line
1996Brand failure: concepts and causes-Kumar, S Ramesh ; Murthy, Y L R 11p.
19-Aug-2010Brand personality and marketing communication-Kumar, S Ramesh ; Swaminathan, S The Hindu Business Line
18-Mar-2010Branding lessons from My Name is Khan-Kumar, S Ramesh The Hindu Businessline
29-Sep-2016Branding sans psychodynamics-Kumar, S Ramesh The Hindu Business Line
2003Branding strategies in a changing environment: Indian context-Kumar, S Ramesh Journal of Brand ManagementVol.11Iss.148-62p.
18-Jun-2010Brands and consumer choices: Scenarios in brand management.-Kumar, S Ramesh The Economic Times
2012Case studies in marketing management, 1st edition-Kumar, S Ramesh 392p.
1998Cases in marketing edited by Hanne Hartvig Larsen, Sage publications, 1998, 205p., £ 45.00 (cloth), £ 16.99 (paper)-Kumar, S Ramesh IIMB Management ReviewVol.10Iss.4144-145p.
30-Apr-2010Challenges of marketing unknown-Kumar, S Ramesh The Economic Times
23-Feb-2011Classic concepts and their connect with consumers-Kumar, S Ramesh The Hindu Business Line
2001Combining on-line and off-line marketing strategies-Kumar, S Ramesh Ivey Business JournalVol.66Iss.214-16p.
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