Please use this identifier to cite or link to this item:
|Title:||A model of referrals: Pricing in social networks||Authors:||Chatterjee, Kalyan
|Keywords:||Pricing;Social networks;Advertising;Social science;Economics||Issue Date:||30-May-2011||Publisher:||Indian Institute of Management Bangalore||Project:||A model of referrals: Pricing in social networks||Series/Report no.:||IIMB_PR_2011-12_007||Abstract:||Awareness among consumers about the product and its features is critical to the success of the product. Sellers often advertise to meet this objective, but advertising usually requires a large expenditure and it is by nature undirected, in that it targets scores of anonymous consumers. Advertising is an impersonal persuasive method that does not capitalize on the heterogeneity of consumers. Notwithstanding its high initial cost, it is by and large regarded as a quick and efficient way of propagating information.||URI:||https://repository.iimb.ac.in/handle/2074/21411|
|Appears in Collections:||2011-2012|
Show full item record
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.