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A model of referrals: Pricing in social networks

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
130-May-2011A model of referrals: Pricing in social networks-Chatterjee, Kalyan ; Bhalla, Manaswini 

Description

Abstract
"Awareness among consumers about the product and its features is critical to the success of the product. Sellers often advertise to meet this objective, but advertising usually requires a large expenditure and it is by nature undirected, in that it targets scores of anonymous consumers. Advertising is an impersonal persuasive method that does not capitalize on the heterogeneity of consumers. Notwithstanding its high initial cost, it is by and large regarded as a quick and efficient way of propagating information."
 
Keyword(s)
Pricing
Social networks
Advertising
Social science
Economics

Primary Data

Project title
A model of referrals: Pricing in social networks
Project Coordinator
Organization
 
Status
Completed
Expected Completion
30-05-2011
 
Co-Investigator(s)