1. IIMB-

Mulky, Avinash G

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Full Name
Mulky, Avinash G
Vernacular Name
Avinash G Mulky
 
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Avinash G Mulky
Mulky, A
Mulky, A G
 
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Email
avinashgm@iimb.ac.in
 
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Biography
Avinash G Mulky has been a Professor in the area of Marketing at IIMB since mid-2006. Prior to joining IIMB, he was BPCL Chair Professor at IIM Lucknow. Professor Mulky has over 20 years of industry experience and has held senior marketing positions in several leading Indian and multinational companies. He has also held academic administrative positions such as Chairperson of the Post Graduate Programme at IIMB and IIML, and Chairman of the Student Exchange Programme at IIML.
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Publications

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Subject:  Marketing management

Results 1-8 of 8 (Search time: 0.003 seconds).

Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
12017The ethics of food and beverage advertising targeted to children in India: An evaluation-Mulky, Avinash G ; Mutyap, Pavithra ; Das, Sudipta 
22014National identity as seen through the lens of brand advertising: An investigation in an emerging market-Mulky, Avinash G 
32018Measuring cult brands: A scale development study-Pratiksha M ; Chauhan, Akansha ; Mulky, Avinash G 
42015Marketing textbooks in emerging markets: An exploratory study of Indian adaptations of US textbook-Mulky, Avinash G 
52018Key drivers of impulse purchasing online: An exploration in an emerging market-Raj, Praveen ; Meyappan, Vignesh ; Mulky, Avinash G 
62019Key drivers of impulse purchase online: an exploration in an emerging market-Mulky, Avinash G ; Sarkar, Arimit ; Mukherjee, Shreya 4p.
72018Freshmenu: Customer service quality improvement-Manjula, Appaswamy ; Raj, A S Kiran ; Mulky, Avinash G 
82014Excellence in teaching marketing in executive education programs: An exploration in an emerging market-Mulky, Avinash G