Mulky, Avinash G
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Full Name
Mulky, Avinash G
Vernacular Name
Avinash G Mulky
Variants
Avinash G Mulky
Mulky, A
Mulky, A G
Mulky, A
Mulky, A G
Main Affiliation
Personal Site
Email
avinashgm@iimb.ac.in
Scopus Author ID
Researcher ID
Biography
Avinash G Mulky has been a Professor in the area of Marketing at IIMB since mid-2006. Prior to joining IIMB, he was BPCL Chair Professor at IIM Lucknow. Professor Mulky has over 20 years of industry experience and has held senior marketing positions in several leading Indian and multinational companies. He has also held academic administrative positions such as Chairperson of the Post Graduate Programme at IIMB and IIML, and Chairman of the Student Exchange Programme at IIML.
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Results 1-6 of 6 (Search time: 0.001 seconds).
Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages | |
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1 | 2014 | National identity as seen through the lens of brand advertising: An investigation in an emerging market | - | Mulky, Avinash G | ||||
2 | 2015 | Marketing textbooks in emerging markets: An exploratory study of Indian adaptations of US textbook | - | Mulky, Avinash G | ||||
3 | 2013 | Marketing education in India: Aligning curriculum with emerging market characteristics | - | Mulky, Avinash G | ||||
4 | 2018 | Key drivers of impulse purchasing online: An exploration in an emerging market | - | Raj, Praveen ; Meyappan, Vignesh ; Mulky, Avinash G | ||||
5 | 2019 | Key drivers of impulse purchase online: an exploration in an emerging market | - | Mulky, Avinash G ; Sarkar, Arimit ; Mukherjee, Shreya | 4p. | |||
6 | 2014 | Excellence in teaching marketing in executive education programs: An exploration in an emerging market | - | Mulky, Avinash G |