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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
2006 | Launch of information technology enabled services for educational institutes and middle class segment in India. | - | Dharmani, Sanjay | | | | 140p. |
2005 | Launching global products case in focus: Wipro technologies | - | Tony, Eldo | | | | 25p. |
2002 | "Leadership in an Indo-Japanese cross- cultural setting" | - | Srinivasa, V N | | | | |
2006 | Lean software project management | - | Chandra, Aman ; Roy, Indranath | | | | 51p. |
2004 | Leveraging technology for competitive advantage in insurance: the CRM way | - | Kashikar, Amod ; Pai, Prashant | | | | 91p. |
2006 | Macroeconomic challenges and appropriate monetary policy mechanisms to tackle the same in the context of global integration of Indian economy. | - | Lokwani, Narendar ; Ramaswamy, V. K. | | | | 74p. |
2006 | Managed service relationships: issues and challenges | - | Gopalkrishna, H. | | | | 42p. |
2005 | Managing hyper growth in the it industry: implications for the industry and the nation | - | Sinha, Ashish Kumar ; Das, Tarnal | | | | 29p. |
2004 | Managing people: the Gita way | - | Ghalsasi, Anand Hari | | | | 42p. |
2006 | Mapping the transnationalization of select Indian herbal drug companies | - | Srikrishnan, S. | | | | 39p. |
2002 | Market definition and growth opportunities in the telecom sector for the Wipro: Wipro Technologies | - | Sudarsan Kumar, Anjani | | | | |
2002 | Market launch strategy for the Manipal health plan at Goa: Manipal Health Plan | - | Parthan, Vinay | | | | |
2006 | Market opportunity analysis new product introduction: integrated video processing chip | - | Venkatachalam, P. K. | | | | 26p. |
2005 | Marketing and management strategies for product engineering and R and D off-shoring | - | Sharma, Ashish Kumar | | | | 40p. |
2006 | Maturity model for MNC subsidiaries in India | - | Arora, Harish | | | | 31p. |
2006 | Measurement of customer relationship value in the context of software services | - | Anant, Janaki | | | | 56p. |
2000 | Mechanics of start-ups | - | Tyagi, Prashant ; Mazumder, Prasenjit | | | | |
2006 | Methods of standards setting in hightech industry and their impact on industry structure | - | Dorairaj, V. | | | | 99p. |
2000 | Mobile services: Opportunities for the Indian software industry | - | Reddy, C M ; Chetan, D | | | | |
2006 | Mobile value added services industry in India: a study of industry dynamics and growth prospects | - | Walvalkar, Vardhan | | | | 33p. |