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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/5452| Title: | Market definition and growth opportunities in the telecom sector for the Wipro: Wipro Technologies | Authors: | Sudarsan Kumar, Anjani | Keywords: | Customer analysis;Industrial systems segment;Value chain;Telecom sector;Market segmentation;Product segments | Issue Date: | 2002 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGSM-PR-P2-22 | Abstract: | This paper aims at defining telecom market segments from an IT services provider's perspective. It goes ahead to identify the possible segments where Wipro can offer its IT services to the big eight telecom vendors and how Wipro can maximise its value proposition in the telecom sector through appropriate service positioning. | URI: | http://repository.iimb.ac.in/handle/123456789/5452 |
| Appears in Collections: | 2002 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P2-22.pdf | 14.38 MB | Adobe PDF | View/Open Request a copy |
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