Market definition and growth opportunities in the telecom sector for the Wipro: Wipro Technologies

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Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/123456789/5452

DC Field	Value	Language
dc.contributor.advisor	Kanagal, Nagasimha Balakrishna	-
dc.contributor.author	Sudarsan Kumar, Anjani	en_US
dc.date.accessioned	2016-03-27T15:06:38Z
dc.date.accessioned	2019-03-18T09:21:35Z	-
dc.date.available	2016-03-27T15:06:38Z
dc.date.available	2019-03-18T09:21:35Z	-
dc.date.issued	2002
dc.identifier.uri	http://repository.iimb.ac.in/handle/123456789/5452
dc.description.abstract	This paper aims at defining telecom market segments from an IT services provider's perspective. It goes ahead to identify the possible segments where Wipro can offer its IT services to the big eight telecom vendors and how Wipro can maximise its value proposition in the telecom sector through appropriate service positioning.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Bangalore	en_US
dc.relation.ispartofseries	PGSM-PR-P2-22	-
dc.subject	Customer analysis	en_US
dc.subject	Industrial systems segment	en_US
dc.subject	Value chain	en_US
dc.subject	Telecom sector	en_US
dc.subject	Market segmentation	en_US
dc.subject	Product segments	en_US
dc.title	Market definition and growth opportunities in the telecom sector for the Wipro: Wipro Technologies	en_US
dc.type	Project Report-PGSM	en_US
Appears in Collections:	2002

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