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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/123456789/5448| Title: | Market launch strategy for the Manipal health plan at Goa: Manipal Health Plan | Authors: | Parthan, Vinay | Keywords: | Health plan;Customer requirement;Marketing, healthcare products;Healthcare products;Product launch strategy;Segmentation and positioning;Product offerings and customization;Market situation;Strategies to measure | Issue Date: | 2002 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGSM-PR-P2-23 | Abstract: | The Manipal Group headquartered at Manipal, Karnataka would like to introduce a pre-paid Health Plan in Goa. This synopsis provides an introduction to the Health Plan, covers the requirements of the study to be carried out for the Manipal Group including the project objectives, the methodology to be employed (inclusive of tools and techniques) in carrying out this study, the duration of the project, overview of the competitive landscape and a complete list of organizations who may be potential customers of the Manipal Health Plan when the product is launched. | URI: | http://repository.iimb.ac.in/handle/123456789/5448 |
| Appears in Collections: | 2002 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| P2-23.pdf | 27.89 MB | Adobe PDF | View/Open Request a copy |
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