Browsing by Author Kanagal, Nagasimha Balakrishna
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2015 | Innovation and product innovation in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.18 | 1-25p. | |
2015 | Intent and capturing intent in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.11 | Iss.2 | 24-33p. |
2010 | Issues in internal analysis for competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.6 | Iss.3 | 35-42p. |
2016 | Issues in Marketing Strategy Implementation | - | Kanagal, Nagasimha Balakrishna | International Business Research, Canadian Center of Science and Education | Vol.9 | Iss.11 | 16-28p. |
2003 | M S Zahed: The PSU in changing times | - | Shainesh, G ; Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.15 | Iss.2 | 26-36p. |
1998 | Marketing strategy and game theory | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.10 | Iss.3 | 39-45p. |
1999 | Marketing strategy: the challenge of the external environment by David Mercer, Sage Publications, 1998, 323p., £ 15.99 | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.11 | Iss.2 | 111-112p. |
2013 | Promotions as market transactions | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | Iss.May | 135-147p. |
2009 | Role of relationship marketing in competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | ournal of Management and Marketing Research (JMMR) | Vol.2 | 97-112p. | |
2013 | The role of right to health in health care management and delivery in India: in conversation with Dr Devi Prasad Shetty, Chairman, Narayana Hrudayalaya | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.25 | Iss.2 | 65-65p. |