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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kanagal, Nagasimha Balakrishna
Showing results 37 to 47 of 47
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 1999 | Forming strategic alliances: issues in conceptualisation | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.11 | Iss.4 | 39-48p. |
| 2015 | Innovation and product innovation in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.18 | 1-25p. | |
| 2015 | Intent and capturing intent in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.11 | Iss.2 | 24-33p. |
| 2010 | Issues in internal analysis for competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.6 | Iss.3 | 35-42p. |
| 2016 | Issues in Marketing Strategy Implementation | - | Kanagal, Nagasimha Balakrishna | International Business Research, Canadian Center of Science and Education | Vol.9 | Iss.11 | 16-28p. |
| 2003 | M S Zahed: The PSU in changing times | - | Shainesh, G ; Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.15 | Iss.2 | 26-36p. |
| 1998 | Marketing strategy and game theory | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.10 | Iss.3 | 39-45p. |
| 1999 | Marketing strategy: the challenge of the external environment by David Mercer, Sage Publications, 1998, 323p., £ 15.99 | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.11 | Iss.2 | 111-112p. |
| 2013 | Promotions as market transactions | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | Iss.May | 135-147p. |
| 2009 | Role of relationship marketing in competitive marketing strategy | - | Kanagal, Nagasimha Balakrishna | ournal of Management and Marketing Research (JMMR) | Vol.2 | 97-112p. | |
| 2013 | The role of right to health in health care management and delivery in India: in conversation with Dr Devi Prasad Shetty, Chairman, Narayana Hrudayalaya | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.25 | Iss.2 | 65-65p. |