Browsing by Author Gupta, Tanvi
Showing results 5 to 7 of 7
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
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2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
2018 | The Devil wears fake prada: Dual envy theory explains why consumers intend to purchase non-deceptive luxury counterfeits | - | Gupta, Tanvi ; Lyndem, Preeti Krishnan | ||||
2016 | Two shades of green: Unravelling the composition, antecedents and consequences of Benign and Malicious Envy on Brand Attitude | - | Lyndem, Preeti Krishnan ; Gupta, Tanvi |