Browsing by Author Kumar, S Ramesh
Showing results 13 to 32 of 85
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Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
---|---|---|---|---|---|---|---|
29-Sep-2016 | Branding sans psychodynamics | - | Kumar, S Ramesh | The Hindu Business Line | |||
2003 | Branding strategies in a changing environment: Indian context | - | Kumar, S Ramesh | Journal of Brand Management | Vol.11 | Iss.1 | 48-62p. |
18-Jun-2010 | Brands and consumer choices: Scenarios in brand management. | - | Kumar, S Ramesh | The Economic Times | |||
2012 | Case studies in marketing management, 1st edition | - | Kumar, S Ramesh | 392p. | |||
1998 | Cases in marketing edited by Hanne Hartvig Larsen, Sage publications, 1998, 205p., £ 45.00 (cloth), £ 16.99 (paper) | - | Kumar, S Ramesh | IIMB Management Review | Vol.10 | Iss.4 | 144-145p. |
30-Apr-2010 | Challenges of marketing unknown | - | Kumar, S Ramesh | The Economic Times | |||
23-Feb-2011 | Classic concepts and their connect with consumers | - | Kumar, S Ramesh | The Hindu Business Line | |||
2001 | Combining on-line and off-line marketing strategies | - | Kumar, S Ramesh | Ivey Business Journal | Vol.66 | Iss.2 | 14-16p. |
2003 | Conceptual issues in consumer behaviour: the Indian context | - | Kumar, S Ramesh | 323p. | |||
2010 | Consumer behavior and branding: concepts, cases and readings | - | Kumar, S Ramesh | 612p. | |||
2010 | Consumer behavior, 10th edition | - | Schiffman, Leon G ; Kanuk, Leslie Lazar ; Kumar, S Ramesh ; Wisenblit, Joseph | 640p. | |||
2014 | Consumer behavior, 11th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | 504p. | |||
2018 | Consumer behavior, 12th edition | - | Schiffman, Leon G ; Wisenbilt, Joseph ; Kumar, S Ramesh | xix, 669p. | |||
2017 | Consumer behaviour: the Indian context (Concepts and Cases), 2nd edition | - | Kumar, S Ramesh | 348p. | |||
11-Mar-2010 | Creating and sustaining brands | - | Kumar, S Ramesh | The Hindu Businessline | |||
21-Jul-2016 | Creating consumer-centric digital content | - | Kumar, S Ramesh ; Srinivasan, Karthik | The Hindu Business Line | |||
2007 | Cultural values and branding in an emerging market: the Indian context | - | Kumar, S Ramesh ; Guruvayurappan, Nitya ; Banerjee, Madhurjya | The Marketing Review | Vol.7 | Iss.3 | 247-272p. |
2018 | Culture and persuasion appeals: the Indian context | - | Bhattacharyya, Arun ; Kumar, S Ramesh ; Swaminathan, Vanitha | ||||
2-Jun-2016 | Culture as a brand anchor | - | Kumar, S Ramesh | The Hindu Business Line | |||
1998 | Customer satisfaction of the force | - | Kumar, S Ramesh | Indian Management | Vol.37 | Iss.5 | 80-84p. |