Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Browsing by Author Shainesh, G
Showing results 38 to 56 of 56
< previous
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2014 | Narayana nethralaya: expanding affordable eye care | - | Shainesh, G ; Kulkarni, Suhruta | ||||
| 2018 | Navigating from programme loyalty to company loyalty | - | Gupta, Seema ; Gupta, Tanvi ; Shainesh, G | IIMB Management Review | Vol.30 | Iss.3 | 196-206p. |
| 2018 | Panelist on research directions - services marketing | - | Shainesh, G | ||||
| 2017 | Panelist on Research Directions – Services Marketing | - | Shainesh, G | ||||
| 2013 | Prospects in healthcare in India | - | Shainesh, G | ||||
| 2003 | Relationship strategy effectiveness and responsiveness in services marketing | - | Pisharodi, R Mohan ; Angur, Madhukar G ; Shainesh, G | Journal of Relationship Marketing | Vol.2 | Iss.1-2 | 3-22p. |
| 2014 | Session chair for two separate sessions on creative thinking and sales education | - | Shainesh, G | ||||
| 2017 | Snubbing the old to embrace the new: the impact of cross-buying on the usage of existing services | - | Krishnamurthy, Anup ; Shainesh, G | Journal of Services Marketing | Vol.31 | Iss.6 | 662-675p. |
| 2018 | Social media marketing: emerging concepts and applications | - | Heggde, Githa ; Shainesh, G | 226p. | |||
| 2003 | Strides arcolab ltd. | - | Raghunath, S ; Shainesh, G | 16p. | |||
| 2021 | Studying heterogeneity in the subsistence consumer market: A context-sensitive approach | - | Shainesh, G ; Janda, Sergej von ; Hillebrand, Christina Maria | Journal of International Marketing | Vol.29 | Iss.1 | 39-56p. |
| 2017 | Succeeding in India | - | Messner, Wolfgang ; Shainesh, G ; Zalesky, Nikolas | Business Expert Insights | 22p. | ||
| 2000 | Super intendance of customer kinship | - | Shainesh, G ; Mohan, Ramneesh | Business & Strategy | Vol.August | 19-22p. | |
| 2016 | The changing face of customer centricity | - | Gaurav, Rajesh ; Shainesh, G | 175-187p. | |||
| Oct-2014 | The earlier we start, the better we are | - | Shainesh, G | Higher Education Review | Vol.2 | Iss.19 | 6-7p. |
| 2010 | The journal of Indian business research: the first year and beyond | - | Mukherjee, Avinandan ; Shainesh, G | Journal of Indian Business Research | Vol.2 | Iss.1 | 5-9p. |
| 2014 | The KIDROP model of combining strategies for providing retinopathy of prematurity screening in underserved areas in India using wide-field imaging, tele-medicine, non-physician graders and smart phone reporting | - | Vinekar, Anand ; Gilbert, Clare ; Dogra, Mangat ; Kurian, Mathew ; Shetty, Bhujang ; Bauer, Noel ; Shainesh, G | Indian Journal Of Ophthalmology | Vol.62 | Iss.1 | 41-49p. |
| 2004 | Understanding buyer behaviour in software services: strategies for Indian firms | - | Shainesh, G | International Journal of Technology Management | Vol.28 | Iss.1 | 118-127p. |
| 2020 | What frugal products are and why they matter: A cross-national multi-method study | - | Von Janda, Sergej ; Kuester, Sabine ; Schuhmacher, Monika C ; Shainesh, G | Journal of Cleaner Production | Vol.246 | 19p. |