Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Subject Music
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 9-Jan-2012 | How viral marketing led to Kolaveri Di rage | - | Gupta, Seema | Education Times, Times of India | |||
| 2010 | Indian music experience: A strategic analysis; Brigade Group | - | Barai, Dhiman | 9p. | |||
| 2022 | The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments | - | Roy, Rajat ; Das, Gopal | Journal of Business Research | Vol.139 | 1540-1552p. |