Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Swaminathan, S
Showing results 1 to 6 of 6
| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 25-Sep-2010 | Addressing eternal youthfulness | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 31-Aug-2011 | Benefiting from alliances | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 19-Aug-2010 | Brand personality and marketing communication | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 30-Sep-2011 | Diffusing channels of self-service | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 11-Nov-2010 | How portable is the mobile consumer? | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line | |||
| 9-Sep-2010 | Loyalty in an emerging market | - | Kumar, S Ramesh ; Swaminathan, S | The Hindu Business Line |