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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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Browsing by Author Kanagal, Nagasimha Balakrishna
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| Issue Date | Title | Sub-Title | Author(s) | Journal Name | Volume Number | Issue Number | Pages |
|---|---|---|---|---|---|---|---|
| 2017 | An eassay on the realm of performance control in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.20 | 1-14p. | |
| 2014 | An essay on aspects of probability in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.10 | Iss.2 | 1-8p. |
| 2017 | An essay on the realm of performance control in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research (JMMR) | Vol.20 | Iss.March | 1-14p. |
| 2016 | An Extended Model of Behavioural Process in Consumer Decision Making | - | Kanagal, Nagasimha Balakrishna | International Journal of Marketing Studies | Vol.Vol. 8 | No. 4 | 87-93 p. |
| 2011 | Assessment of aggregate interaction effect and aggregate persistence effect in market share analysis | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.7 | Iss.1 | 64-70p. |
| 2010 | Assessment of aggregate interaction effect and persistence effect in market share analysis | - | Kanagal, Nagasimha Balakrishna | ||||
| 2000 | Best mix for a market fix | - | Kanagal, Nagasimha Balakrishna | Strategic Marketing | Vol.January-February | 30-34p. | |
| 2013 | Conceptualization of perceived value pricing in strategic marketing | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.12 | 1-17p. | |
| 2014 | Conceptualizing objective setting and metrics in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Journal of Management and Marketing Research | Vol.16 | 1-26p. | |
| 2013 | Cross section pooling as against time series pooling in market analysis | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.9 | Iss.3 | 147-152p. |
| 2012 | Customer value proposition and its linkages in marketing strategy | - | Kanagal, Nagasimha Balakrishna | Academy of Taiwan Business Management Review | Vol.8 | Iss.1 | 102-108 p. |
| 2015 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.27 | Iss.3 | 145-146p. |
| 2018 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.30 | Iss.1 | 1-4p. |
| 2017 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.29 | Iss.3 | 155-156p. |
| 2014 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.26 | Iss.1 | 1p. |
| 2014 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.26 | Iss.4 | 209-210p. |
| 2014 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.26 | Iss.2 | 77-78p. |
| 2016 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.28 | Iss.3 | 121-122p. |
| 2016 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.28 | Iss.1 | 1-2p. |
| 2017 | Editorial: IIMB Management Review | - | Kanagal, Nagasimha Balakrishna | IIMB Management Review | Vol.29 | Iss.2 | 71-72p. |