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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/17736| Title: | Assessment of aggregate interaction effect and persistence effect in market share analysis | Authors: | Kanagal, Nagasimha Balakrishna | Keywords: | Market share analysis | Issue Date: | 2010 | Conference: | First Analytics Conference of Kotler-Srinivasan Center of Research in Marketing, 30-31 July, 2010, Great Lakes Institute of Management, Chennai | URI: | https://repository.iimb.ac.in/handle/2074/17736 |
| Appears in Collections: | 2010-2019 P |
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