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The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/11323| Title: | Editorial: IIMB Management Review | Authors: | Kanagal, Nagasimha Balakrishna | Keywords: | Gold prices;Brandequity;Fast moving consumer goods (FMCG);Brand association;Brand loyalty;Con-stant consumption;Constant budget;Big Data;Location-Based Social Network (LSBN);Financial markets;Financial risks | Issue Date: | 2016 | Publisher: | Elsevier | URI: | https://repository.iimb.ac.in/handle/2074/11323 | ISSN: | 0970-3896 | DOI: | 10.1016/J.IIMB.2016.02.004 |
| Appears in Collections: | 2010-2019 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Kanagal_IIMBMR_2016_Vol.28_Iss.1.pdf | 267.9 kB | Adobe PDF | View/Open Request a copy |
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