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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/21600| Title: | Digital marketing 2.0 | Authors: | Gupta, Seema | Keywords: | Digital marketing;Online marketing | Issue Date: | 3-Jan-2019 | Publisher: | Indian Institute of Management Bangalore | Project: | Digital marketing 2.0 | Series/Report no.: | IIMB_PR_2018-19_009 | Abstract: | The growing field of digital marketing is attracting a lot of students and marketing professionals. There is a void that is built over the time in the minds of these people from disjointed blogs, articles and lack of information about end-to-end digital campaign delivery on the Internet. This book intends to fill that gap and become a one-stop solution for those who want to learn Digital Marketing from scratch. The book will cover the latest strategies as well as the implementation aspect of launching and measuring the success of any digital campaign. | URI: | https://repository.iimb.ac.in/handle/2074/21600 |
| Appears in Collections: | 2018-2019 |
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