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https://repository.iimb.ac.in/handle/2074/21529
Title: | Strategy development at Spencer retail | Authors: | Mishra, Ashis Ghosh, Pulak |
Keywords: | Marketing management;Strategy development;Retail | Issue Date: | 28-May-2015 | Publisher: | Indian Institute of Management Bangalore | Project: | Strategy development at Spencer retail | Series/Report no.: | IIMB_PR_2015-16_002 | Abstract: | Spencer’s Retail Limited is one of the leading retailers of India. They operate in food and grocery segment that is most unorganized in the country. Currently, the F&G segment is about 98% unorganized while Indian consumers spend about 70% of their income on F&G. So, there is a significant need to critique and suggest sustainable business models and strategy frameworks for F&G retail. There is an IVEY case on Spencer’s Retail (2014). But firstly, it is based on 2011 scenario and data (which has changed drastically now) and secondly, it is more of a generic case rather than a retail strategy case. | URI: | https://repository.iimb.ac.in/handle/2074/21529 |
Appears in Collections: | 2015-2016 |
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