Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21529
Title: Strategy development at Spencer retail
Authors: Mishra, Ashis 
Ghosh, Pulak 
Keywords: Marketing management;Strategy development;Retail
Issue Date: 28-May-2015
Publisher: Indian Institute of Management Bangalore
Project: Strategy development at Spencer retail 
Series/Report no.: IIMB_PR_2015-16_002
Abstract: Spencer’s Retail Limited is one of the leading retailers of India. They operate in food and grocery segment that is most unorganized in the country. Currently, the F&G segment is about 98% unorganized while Indian consumers spend about 70% of their income on F&G. So, there is a significant need to critique and suggest sustainable business models and strategy frameworks for F&G retail. There is an IVEY case on Spencer’s Retail (2014). But firstly, it is based on 2011 scenario and data (which has changed drastically now) and secondly, it is more of a generic case rather than a retail strategy case.
URI: https://repository.iimb.ac.in/handle/2074/21529
Appears in Collections:2015-2016

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