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Strategy development at Spencer retail

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Issue DateTitleSub-TitleAuthor(s)Journal NameVolume NumberIssue NumberPages
128-May-2015Strategy development at Spencer retail-Mishra, Ashis ; Ghosh, Pulak 

Description

Abstract
Spencer’s Retail Limited is one of the leading retailers of India. They operate in food and grocery segment that is most unorganized in the country. Currently, the F&G segment is about 98% unorganized while Indian consumers spend about 70% of their income on F&G. So, there is a significant need to critique and suggest sustainable business models and strategy frameworks for F&G retail. There is an IVEY case on Spencer’s Retail (2014). But firstly, it is based on 2011 scenario and data (which has changed drastically now) and secondly, it is more of a generic case rather than a retail strategy case.
 
Keyword(s)
Marketing management
Strategy development
Retail market

Primary Data

Project title
Strategy development at Spencer retail
Project Coordinator
Organization
 
Status
Completed
Expected Completion
28-05-2015
 
Co-Investigator(s)