Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/21475
Title: | Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion? |
Authors: | Lyndem, Preeti Krishnan |
Keywords: | Coffee;Agriculture;Commodities;Branding;Agricultural crops |
Issue Date: | 2-Sep-2013 |
Publisher: | Indian Institute of Management Bangalore |
Project: | Café Coffee Day Vs. Café Coffee Day - The Lounge: Brand Confusion? |
Series/Report no.: | IIMB_PR_2013-14_003 |
URI: | https://repository.iimb.ac.in/handle/2074/21475 |
Appears in Collections: | 2013-2014 |
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