Men's grooming products in India: Prospect and strategy

Abstract

The India’s men’s grooming market is a key area of growth for the Indian Grooming Products industry. Many Companies are launching new brands specifically for the Men’s Grooming market however they are not able to provide a complete range of Men’s grooming products under a single Brand. The men’s market is continuing to grow at a much higher rate compared to that of the women’s market in the India as men invest more heavily in and place greater importance on grooming. Men’s grooming grew by 14% in 2009 to reach Rs20.2 billion where the fastest growth was seen in Men’s skin care category with a growth of 33% to reach Rs1.2 billion in 2009.