Men's grooming products in India: Prospect and strategy

The Digital Institutional Repository of IIM Bangalore

Please use this identifier to cite or link to this item: https://repository.iimb.ac.in/handle/2074/21042

DC Field	Value	Language
dc.contributor.advisor	Mulky, Avinash G
dc.contributor.author	Kumar, Manoj
dc.contributor.author	David, Hangsing N
dc.date.accessioned	2022-03-31T06:54:33Z	-
dc.date.available	2022-03-31T06:54:33Z	-
dc.date.issued	2010
dc.identifier.uri	https://repository.iimb.ac.in/handle/2074/21042	-
dc.description.abstract	The India’s men’s grooming market is a key area of growth for the Indian Grooming Products industry. Many Companies are launching new brands specifically for the Men’s Grooming market however they are not able to provide a complete range of Men’s grooming products under a single Brand. The men’s market is continuing to grow at a much higher rate compared to that of the women’s market in the India as men invest more heavily in and place greater importance on grooming. Men’s grooming grew by 14% in 2009 to reach Rs20.2 billion where the fastest growth was seen in Men’s skin care category with a growth of 33% to reach Rs1.2 billion in 2009.
dc.publisher	Indian Institute of Management Bangalore
dc.relation.ispartofseries	PGP_CCS_P10_199
dc.subject	Men’s grooming industry
dc.subject	Fashion industry
dc.subject	Men’s grooming market
dc.title	Men's grooming products in India: Prospect and strategy
dc.type	CCS Project Report-PGP
dc.pages	59p.
Appears in Collections:	2010

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