Welcome to the Research @IIMB
The Digital Institutional Repository of IIM Bangalore
This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
Learn More
Please use this identifier to cite or link to this item:
https://repository.iimb.ac.in/handle/2074/20603| Title: | Omni channel strategy for online grocery players: Short term and long term | Authors: | Attri, Priyanka Kumar, Ashish |
Keywords: | Omni Channel;FMCG;E-commerce;Online grocery market;Risk mitigation | Issue Date: | 2016 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P16_039 | Abstract: | The underlying problem statement of this Contemporary Concerns Study is to devise omni-channel strategies for online grocery players in India. These strategies need to categorised as the short term and long term strategies based on their precedence order. | URI: | https://repository.iimb.ac.in/handle/2074/20603 |
| Appears in Collections: | 2016 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P16_039.pdf | 692.16 kB | Adobe PDF | View/Open Request a copy |
Google ScholarTM
Check
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.