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This repository provides metadata of IIMB Publications and aimed at creating and preserving an archive of Institution scholarship. IIMB Publications include Articles, Working Papers (FULL TEXT), Book Chapters published by Faculty, Doctoral Dissertations by FPM Scholars and Project reports of Students enrolled in various courses of IIMB.
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https://repository.iimb.ac.in/handle/2074/20372| Title: | Exploring the trust factor in online retail | Authors: | Darshan, B K Bharath, Badanapuram |
Keywords: | Online retail;E-commerce;Online marketing;Digital marketing | Issue Date: | 2014 | Publisher: | Indian Institute of Management Bangalore | Series/Report no.: | PGP_CCS_P14_057 | Abstract: | In any purchase Trust plays a significant role. With the latest developments in technology, many e commerce companies have been started which create a great scope and potential for the online retail. But the most important questionable element is the “trust factor”. So Our Project aims at exploring this trust factor in online retail. It involves determining the factors which build trust in online retail, Identifying if the existing Ecommerce websites are providing the factors identified above, creating customer segmentation to identify the target segment. | URI: | https://repository.iimb.ac.in/handle/2074/20372 |
| Appears in Collections: | 2014 |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| PGP_CCS_P14_057.pdf | 1.28 MB | Adobe PDF | View/Open Request a copy |
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